Business branding tips

Business branding tips

Business Branding Tips: What Every Business Owner Needs to Know!

One of the most important aspects to modern businesses is the brand. When people talk about your “branding” they mean a lot more than logos and marketing. Whether you own a business that’s already successful or you’ve been looking through and thinking of buying one, you need to take the time to look at how the brand of a business is currently working and what you can do to overhaul and improve it so here are so business branding tips.

In case you have no idea where to start, here are some pointers.

What Is A Brand?

Entrepreneur hits the nail on the head with their overview of all things branding, writing that, “Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

The great thing about branding is that it really plays into defining your role in the industry and the reasons that customers buy your products. If your target audience is all about environmentalism and sustainability, you want to build into your brand that you support those causes. You want people to say, “Oh, I love this business because they do this too”.

Why is Branding Important?

Forbes’ great piece on branding from Scott Godson, founder of SrawberrFrog marketing firm, points to the value of brands. Brands carry within them the reasons that people want to buy the products. It’s true that turning out a great quality product is a key to becoming successful, but once a large number of people have equated quality with your brand, the brand might actually have become more valuable to you than the product.

Where Do I Start?

Branding is serious business that requires a lot of thought and patience, but its beginnings are simple. You just need to sit down and think about how you want people to perceive your company. Do you want them to always associate you with reliability, or maybe great customer service, or maybe fun times? This is a great exercise for any business owner because it helps you to get back to the basic reasons you started the business in the first place; and focus on your USPs.

From there, you need to pick out marketing strategies, slogans, and design work that reflect this core mission. If you want your customer to have fun above all else, pick wacky designs and colourful patterns, and then make them uniform, from the website to your commercials, to your storefront, use the same colours and designs everywhere. This is the way to have people pick up on how you want to be perceived and to experience those feelings wherever they run into your business. Brands really can drive emotion, and lead to positive feelings.

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